Elevate Your Brand with Track Sponsorship Opportunities!

Person holding a green sign that reads "Sponsors Welcome"

Make a direct impression on over

500 families per month

Gain Naming Rights to The Entire Track!

Exclusive Access to our VIP EVENTS, Corporate Sponsor Nights & Hand Out Freebies!

Why Sponsor?

Small Wheels. Big Branding!

Show up in Thousands of Social Media posts and impressions via photos and videos!

Sponsorship Levels

Level One - Champions Circle

Empty race track at Richard Mille with a single small vehicle near the middle, blue and black track markings, and a large sign overhead reading 'RICHARD MILLE'.

Title Track Sponsor

Only 1 Available!

  • Track naming rights (“YOUR BRAND” Speedway)

  • Branded Photo Backdrop, Banners and Speedway Flag

  • Dedicated Email Blast & 30s Video Ad on our Website

  • 12 Social Media posts + newsletter shoutout

  • 1 Primetime Daily sponsor shoutout per day

  • Branded Pit Area

  • Premier Placement on Flyers

  • Logo on all Karts

  • (10) 1- Year VIP Passes

  • 1 Family Fun Day Per 6 Months

  • Branded Giveaway at all Birthday Parties

  • 10% Donation to Meriden based Charity

  • All VIP members get 10% off coupon to your business

Sign Up, NOW!
A NASCAR pit stop with crew members changing the tires of a black racing car number 24, sponsored by Axalta, with flames graphics. Crew members are in blue uniforms, some handling the tires, others refueling, with a pit wall, equipment, and team members behind.

Kruising Lane Sponsor

Only 4 Available!

  • Wall Banner (4’x 2’)

  • Logo on 1 Kart

  • Logo on Website (above the fold)

  • 1 Primetime sponsor shoutout per week

  • 8 Social media Posts/Stories & Flyers

  • Premium Placement on Flyers

  • (5) 1- Year VIP Passes

  • Branded Giveaway to all birthday parties

  • 10% Donation to Meriden based Charity

  • All VIP members get 10% off coupon to your business

Sign Up, NOW!
Billboard displaying large text that reads, 'ANOTHER AD FOR OUR OAT DRINK PROVIDING NO REASON AT ALL WHY YOU SHOULD TRY IT,' with a picture of oat milk carton labeled 'OATLY!'

Trackside Spectator

Only 6 Available!

  • Vertical Retractable Trackside Banner

  • Logo on Website (below fold)

  • 1 Social Media Post/Story

  • 1 VIP Pass

  • 1 Primetime sponsor shout out per week

  • Placement on all Flyers

  • 10% Donation to Meriden based Charity

  • All VIP members get 10% coupon to your business

Sign Up. NOW!

Level Two- Winners Circle

A red banner with the word 'Supreme' in white, hanging on the side of a building, with a light fixture above it and a clear sky in the background.

Mini Racer Sponsor

Only 10 Available!

  • Trackside Banner

  • 1 social Media Post/month

  • logo on website (below the fold)

  • logo on 1 car

  • 10% Donation to Meriden based Charity

  • All VIP members get 5% Coupon to your business

Sign Up, NOW!
A group of five adults and three children lying on their stomachs on a red patterned tablecloth, smiling and enjoying their meal together in a bright indoor setting.

Sponsored Family Night

Only, 4 per month

  • 1 Corporate 1/2 day event with up to 10 Kids

  • 3 1-Year VIP passes for Staff Raffle

  • 1 Day Sponsor Booth per Night Purchased

  • 1 Month of Logo on Website with Feature Story

  • 10% Donation to Meriden based Charity

  • All VIP members get 5% Coupon to your business

Sign Up, NOW!
A chocolate birthday cake with lit birthday candles on top.

Sponsored Birthday Party

Availability based on Party Schedule

  • Sponsored Goodie Bags with Promo Item

  • Logo on Birthday flyers

  • Shout out on Social Media for sponsoring birthday party

  • Discount applied for family

  • 10% Donation to Meriden based Charity

  • All VIP members get 5% coupon to your business

Sign Up, NOW!